Ads for Jiajia Noodle Sauce
Noodles popped up to form Chinese characters, which seperately mean delicious, good smell and tasty. However, each character missed a "dot", a kind of Chinese character stroke, and these missing dots were made up by Jiajia noodle sauce. In Chinese, the stoke "dot" also can stand for "a little". The slogans below said "it can't be 'delicious' without this 'dot'!", which means the noodles can't have enough good taste unless a little JIAJIA Noodle Sauce was added in it.
These posters won the first prize of the National Advertising Art Design Competition for College Students in Liaoning Province,China.